Wall of Shame

"Exited for 8 figures (details under NDA, sorry)"

This archetype claims a massive exit but can never share details due to perpetual "NDA restrictions." The company name is vague or unsearchable, the acquirer is always "confidential," and the expertise from this exit fuels an expensive coaching program.

"Zero to $50K MRR in 3 weeks (trust me bro)"

This archetype specializes in manufacturing impossibly steep revenue curves. Their growth trajectory defies basic business mathematics, featuring round numbers and suspicious timing aligned with posting schedules.

"I made $100K selling courses about selling courses"

This archetype's only proven skill is selling courses to people who want to sell courses. The product is infinitely recursive: their expertise is making money from people who want to make money, creating a pyramid of information products.

"Launching soon since 2019"

This archetype has been "about to launch" for years. Their product exists only in mockups and Notion docs. Every delay is reframed as "perfectionism" or "pivoting based on feedback from early users" (who also don't exist).

"Revenue is private but trust me it's huge"

This archetype claims impressive metrics but can never show receipts. Screenshots are always cropped, blurred, or "private." They reference big numbers in threads but direct questions are met with "revenue is personal" or "I don't share specifics."