Listing bonuses with inflated values to make the price seem like a bargain.
The "values" are made up. A PDF doesn't have a $2,000 value just because someone says it does.
"Total value: $47,000. Your price: $997"
Commonly found in social media posts and promotional content.
"Look at everything you get"
Often used to create urgency or perceived scarcity.
"Stack of bonuses worth $10k"
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the sales tactics category.
A ticking clock creating urgency, often fake or resetting.
High ConcernArtificial scarcity claiming limited capacity.
High ConcernDeadline for purchasing, creating urgency around a digital product.
High ConcernLower price for early purchasers, creating urgency.
Medium ConcernEarly customer status with supposed special benefits.
Medium ConcernListing bonuses with inflated values to make the price seem like a bargain.
The "values" are made up. A PDF doesn't have a $2,000 value just because someone says it does.
Common examples include: "Total value: $47,000. Your price: $997" and "Look at everything you get"
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“Value Stacking” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.