Showing a high price first to make the actual price seem reasonable.
Psychological manipulation - the anchor price is arbitrary. Focus on whether the actual price is worth it.
"Regular price $5,000, today only $997"
Commonly found in social media posts and promotional content.
"This would cost $10k if..."
Often used to create urgency or perceived scarcity.
"My clients pay $25,000 for this"
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the sales tactics category.
A ticking clock creating urgency, often fake or resetting.
High ConcernArtificial scarcity claiming limited capacity.
High ConcernDeadline for purchasing, creating urgency around a digital product.
High ConcernLower price for early purchasers, creating urgency.
Medium ConcernEarly customer status with supposed special benefits.
Medium ConcernShowing a high price first to make the actual price seem reasonable.
Psychological manipulation - the anchor price is arbitrary. Focus on whether the actual price is worth it.
Common examples include: "Regular price $5,000, today only $997" and "This would cost $10k if..."
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“Anchor Pricing” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.