Pricing based on ability to pay, often still expensive.
Sliding scales can be genuine or just another objection-handling technique to close those hesitating on price.
"Sliding scale pricing"
Commonly found in social media posts and promotional content.
"Pay what you can"
Often used to create urgency or perceived scarcity.
"Income-based pricing"
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the pricing psychology category.
Calling a purchase an investment to reframe spending.
High ConcernReframing cost as an investment rather than expense.
High ConcernRequiring payment for opportunities or access.
High ConcernDiscounted or free access, often limited and competitive.
Medium ConcernAn offer supposedly too good to refuse.
Medium ConcernPricing based on ability to pay, often still expensive.
Sliding scales can be genuine or just another objection-handling technique to close those hesitating on price.
Common examples include: "Sliding scale pricing" and "Pay what you can"
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“Sliding Scale” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.