Showing total sales without subtracting costs.
Revenue is vanity, profit is sanity. A $1M revenue business with $900k in costs makes $100k.
"$500k in sales"
Commonly found in social media posts and promotional content.
"Generated $1M"
Often used to create urgency or perceived scarcity.
"Revenue screenshot"
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the income claims category.
$100,000-$999,999 in income, the aspirational milestone most gurus sell.
Medium Concern$1,000,000+ in income, the ultimate guru milestone.
High ConcernMonthly income claims, the standard guru metric.
High ConcernCherry-picking the highest-earning period to make average seem higher.
High ConcernLeaving traditional employment, the foundational guru origin story.
Medium ConcernShowing total sales without subtracting costs.
Revenue is vanity, profit is sanity. A $1M revenue business with $900k in costs makes $100k.
Common examples include: "$500k in sales" and "Generated $1M"
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“Revenue Not Profit” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.