Predictable monthly income from subscriptions.
MRR is legitimate but can include customers who will cancel. Look at churn rates and net MRR.
"$50k MRR"
Commonly found in social media posts and promotional content.
"Hit $10k MRR"
Often used to create urgency or perceived scarcity.
"MRR growth"
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the vanity metrics category.
Number of social media followers, often purchased or inactive.
Medium ConcernNumber of email subscribers, regardless of quality.
Low ConcernPercentage of visitors who buy, often inflated.
Medium ConcernHow many times content was potentially seen, a vanity metric.
Low ConcernVideo or page views, often counted with low thresholds.
Low ConcernPredictable monthly income from subscriptions.
MRR is legitimate but can include customers who will cancel. Look at churn rates and net MRR.
Common examples include: "$50k MRR" and "Hit $10k MRR"
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“MRR (Monthly Recurring Revenue)” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.