Offering refunds to reduce perceived risk of purchase.
Guarantees lower purchase barriers, but terms often have loopholes. Check the fine print carefully.
"100% money-back guarantee"
Commonly found in social media posts and promotional content.
"Try it risk-free"
Often used to create urgency or perceived scarcity.
"If you don't get results, get your money back"
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the sales tactics category.
A ticking clock creating urgency, often fake or resetting.
High ConcernArtificial scarcity claiming limited capacity.
High ConcernDeadline for purchasing, creating urgency around a digital product.
High ConcernLower price for early purchasers, creating urgency.
Medium ConcernEarly customer status with supposed special benefits.
Medium ConcernOffering refunds to reduce perceived risk of purchase.
Guarantees lower purchase barriers, but terms often have loopholes. Check the fine print carefully.
Common examples include: "100% money-back guarantee" and "Try it risk-free"
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“Guarantee/Risk Reversal” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.