Claiming limited availability when supply is actually unlimited.
Digital products have zero marginal cost to reproduce. Any scarcity is manufactured.
"Only 5 spots left" (for a digital product)
Commonly found in social media posts and promotional content.
"Limited seats" (for a webinar)
Often used to create urgency or perceived scarcity.
"Inventory is low" (for info products)
Typically appears in sales pages and webinar pitches.
Don't let the impressive language bypass your critical thinking. Ask what specifically is being promised.
Ask for specific, verifiable examples. Vague claims backed by jargon often crumble under scrutiny.
Look for third-party reviews, case studies, and honest discussions outside of the guru's ecosystem.
Other guru jargon in the sales tactics category.
A ticking clock creating urgency, often fake or resetting.
High ConcernArtificial scarcity claiming limited capacity.
High ConcernDeadline for purchasing, creating urgency around a digital product.
High ConcernLower price for early purchasers, creating urgency.
Medium ConcernEarly customer status with supposed special benefits.
Medium ConcernClaiming limited availability when supply is actually unlimited.
Digital products have zero marginal cost to reproduce. Any scarcity is manufactured.
Common examples include: "Only 5 spots left" (for a digital product) and "Limited seats" (for a webinar)
When you encounter this term, pause and evaluate critically. Ask for specific evidence, verifiable results, and clear definitions. Don't let impressive-sounding language bypass your judgment.
“False Scarcity” is just one of many terms gurus use to sound impressive. Explore our full glossary to become fluent in spotting marketing manipulation.